If you have used the Content Planner for more than one scan cycle, you have probably noticed this: a gap topic you already decided was not relevant for your brand shows up again. Slightly reworded, same idea.
This happens because most AI-powered suggestion tools generate fresh recommendations each run without any memory of what you have already ruled out. The result is a list that grows by volume but does not get more accurate over time.
The gap rating feature in Jeevan AI's Content Planner is built to fix this. Here is specifically how it works and what to expect after you start using it.
The three ratings
Each gap card in the Content Planner has three rating buttons: , , and .
Useful means this is a real gap worth closing. It goes to the top of your working queue and stays visible in your default Content Planner view.
Moderate means the topic is plausible but not urgent. It stays in the list but moves lower. You might act on it in a future sprint or if the relevant buying factor score drops further.
Low means this topic does not fit your brand and you do not want to see it again. When you select Low, a text field opens asking you why. That reason matters. It is not optional feedback, it is the data that makes future suggestions different.
What marking Low with a reason actually does
The reason text you enter for a Low-rated gap is saved against that topic in your account. When Jeevan AI generates the next batch of gap suggestions for your brand, that saved reason is included in the prompt context the AI uses.
The effect is straightforward: the next scan will not suggest topics semantically close to what you have already dismissed with a reason. It does not hallucinate a workaround to your objection. It generates something genuinely different instead.
How this actually works in the system
Your Low-rated reasons are passed as negative context to the suggestion prompt. This is not "AI learning" in a continuous or model-fine-tuning sense. It is a direct prompt-context mechanism: the AI sees what you have ruled out and the reason, and generates within those constraints. Simple, but effective at reducing repeat suggestions.
Importantly, the rating is saved against the topic, not against a single scan run. If the same or a closely related gap surfaces in a future scan, the rating carries over automatically. You do not need to re-rate it each time.
Before and after: the same brand, two scans apart
This is an illustrative example, not real customer data.
The system did not immediately produce the perfect suggestion. It took two feedback iterations. But the direction of suggestions changed with each one, which is the expected behavior.
Using the filter to review what you have dismissed
In the Content Planner, look for the Show dropdown near the top of the gap list. It has four options: All, Useful, Moderate, and Low.
Switching to Low gives you a view of everything you have dismissed and the reasons you gave. This is useful for two things:
- Auditing whether a past Low rating still applies. Business context changes. A "we don't offer that" reason from three months ago may no longer hold if your product has expanded.
- Reviewing the quality of the reason text you entered. Short or vague reasons ("not relevant") do less to guide future suggestions than specific ones ("we do not serve enterprise customers, only SMBs under 50 seats").
Writing reasons that actually work
The specificity of your reason text directly affects how much the next scan suggestions change. Here are examples of weak vs strong reasons for the same dismissal:
| Gap topic | Weak reason | Strong reason |
|---|---|---|
| Enterprise security compliance page | Not relevant | We serve SMBs only, none of our customers have enterprise compliance requirements |
| Multilingual product documentation | Don't need this | We're English-only for now, no plans to support other languages in the next 12 months |
| Freemium tier comparison content | No | We don't offer a freemium plan and have no plans to. Paid-only product. |
| Agency partnership program overview | Not a priority | We don't have a reseller or agency channel. Direct sales only. |
Strong reasons have two qualities: they state what is specifically not true about your business, and they give enough context that a future suggestion round can generate something genuinely adjacent rather than restating the rejected premise.
Frequently asked questions
What happens when I mark a gap as Low with a reason?
The reason text is saved against that topic and added to the context the AI uses when generating gap suggestions in your next scan. It will avoid suggesting topics close to what you marked Low, rather than producing a slightly reworded version of the same idea.
Does the rating persist across scans?
Yes. Ratings are saved against the topic, not against a single scan run. If the same or a closely related gap surfaces in a future scan, the previous rating carries over automatically.
What is the difference between Moderate and Low?
Moderate means the topic could be relevant in some future context but is not a priority now. Low means the topic does not fit your brand and you want to stop seeing it suggested. Only Low-rated topics with a reason affect future suggestions.
Where do I find the ratings filter?
In the Content Planner, look for the Show dropdown near the top of the gap list. Options are All, Useful, Moderate, and Low. Switching to Low gives you a view of everything you have dismissed and the reasons you gave.